Cigna
McCann
Identity
2020
McCann
Identity
2020
Brand refresh for Cigna Health Insurance inspired by the elements within their logo and the brightest colors from their palette. Creating a look that is both familiar and new, approachable and clean, playful and refined.
Resilience is the ability to recover from critical events and manage stress. As a result of the extreme emotional turmoil of 2020, Cigna developed a leadership initative around this topic. This index includes a questionnaire to assess your level of resilience, studies to learn more about resilience, as well as a framework and resources to help grow your resilience.
Early in the pandemic, Cigna developed an initiative - S.A.F.E. - to get important COVID-19 information out to their customers. This included online resources as well as sending PPE kits out to underserved communities.
